The effectiveness of outdoor advertising has been recognized for many years, but using digital on outdoor displays makes it a whole new medium. Instantaneous updates, rotating messages and eye-popping visuals with motion all come standard with digital outdoor signage, which can…
- Eliminate the cost of regularly printing, distributing and updating giant signage
- Change messages every few seconds, with multiple advertisers rotating slots on one board
- Automatically vary messages by time of day, day of the week, even the temperature outside
- Let advertisers instantly vary certain programming (for example, a board advertising local TV news can promote tonight’s top story)
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